Friday, 21 April 2017

Paying it forward

When I decided to take the leap into the world of freelancing, I knew I’d have a lot of hard work ahead of me to build up a client base and find new work. I mentally prepared myself for networking events, pitching via freelance job sites and contacting agencies.

What I hadn’t accounted for when I thought about finding work was how my previous actions might impact the opportunities that came my way. Although I decided that I’d like to give freelancing a go two years before I actually took the leap of faith, before then it had never occurred to me.

I hadn’t been actively laying the foundations for a career where contacts were going to be vitally important to my future ability to find work. But it turns out I’d been doing it without even realising.

In the autumn, a former colleague contacted me about doing some freelance work for the agency she now works for. She’d heard through our old boss that I was working for myself and wondered if I could help out. Of course, I jumped at the chance.

The work was similar to what I’d done in the past, and it was regular. I was really excited and happy to have the opportunity. But I didn’t think much more about why that had come my way until I told my best friend.

I said I was surprised by the opportunity but was really excited. My friend just laughed and told me it was no surprise at all that the chance had come my way, because I’d always worked hard, done a good job and left things on good terms with everyone I worked with. She thought it was obvious I’d be approached for jobs in this way.

And it made me see things from a new perspective. I’ve since found two other clients as a result of recommendations from former colleagues. Because I haven’t actively put any effort into seeking those clients in the first instance, they feel like amazing bonuses - and they are. They’re a gift, but one that’s come from hard work and good deeds years earlier.  

What I specifically did to warrant being remembered I’m not sure, but I thought I’d share some of the ways I approach work and working relationships in case it helps.

Firstly, whoever I’ve worked with in whatever setting, I’ve always tried to be kind. If I’m having a bad day because of something away from work, I do my level best not to take it out on anyone who I see in the office. Even if I’m in a bad mood because of work, chances are it’s not as a result of anyone I work directly with, so while I have the odd rant, it’s always just been a way of venting frustration and isn’t directed at anyone in particular.

Secondly, I’m helpful, sometimes to my own detriment I admit. If people ask for a favour politely, I’ll almost always help - even when I’m completely snowed under. I was always brought up to treat people the way you’d like to be treated, so whenever anyone extends that courtesy to me I’ll do my best to help if I can. If I can’t, I’ll sometimes go out of my way to help them find a solution.

Thirdly, I’m conscientious. I work hard and when I tell someone I’ll meet a deadline, I do. I think that’s my training from my journalism kicking in, but deadlines are hugely important to me. I can’t even begin to list the number of times that my life has been made more stressful or difficult by other people missing deadlines that impact my workload. As a result, I endeavour to never be that person who makes someone else’s life harder than it needs to be.

I’m not trying to suggest that I’m something special for behaving this way. I’m not, and have worked with plenty of people over the years who have the same values as I do and who take the same approach to their interactions with others and their work.

But until recently I hadn’t appreciated how important that might be to my future, so I thought I’d share my realisation. Be kind, be helpful and be conscientious - you never know who you might help, whose day you might make better, whose life you might make easier and who could return the favour when you need it in the future.

Saturday, 25 March 2017

I’m not always right, but that’s ok

No one is right all the time. We all know that really, but sometimes it’s hard to accept it. And being told that something you’ve done isn’t right can be difficult to deal with, especially when you’ve put a lot of effort into it.

I’ll be the first to admit that I don’t always deal with criticism in the most productive way. I don’t mean that I get angry with the person who has been critical, more that I take their comments away and dwell on them.

Over the years I’ve realised that I’m quite easy to please. I like being told I’m doing a good job (who doesn’t?) and I definitely don’t like feeling as though I’ve done a bad job. I thrive on positivity.

But it can be tricky sometimes when you’re freelancing - or, in fact, working in any creative role, in-house or freelance. Not everything you write/design/create is going to be spot on first time. It’s taken me a little while to realise that.

And that’s one of the challenges with the creative industry - it’s so subjective. I’ve recently been working with a company that specialises in user experience. They are constantly testing, evaluating, redeveloping and evolving ideas. I’m trying to learn to do the same.

Evolve

One of the most valuable things I’ve learned from working with them is that it’s ok to not be right all the time.

You can’t possibly get everything spot on, on your first attempt, day in, day out. It just doesn’t happen. And I’ve realised that I need to accept that and not take feedback too personally.

I know I work hard at every stage of a project. Sometimes I’ll do two or three drafts before I even send it to a client for their first read. It’s all about evolving my ideas and adapting my writing to suit them and the project.

And I’m beginning to appreciate the multitude of reasons why there might be changes to my copy. Sometimes they’re down to me, others they’re down to the client. But changes don’t mean I’m doing a bad job.

Not being prepared to talk to people to evolve my copy and change it to suit the client and project means I’m doing a bad job.

Working with my clients to improve their copy - whether it’s something I’ve written or existing content - is what makes me a good copywriter. Of course, it’s amazing when you send in a first draft, receive minimal amends and everyone’s happy. But that doesn’t happen every time. Amends are part of the process.

I’m learning to be a bit more detached in how I approach my work. I want happy clients and I want to do the best I can for them. To do that, I have to remind myself it’s their project, not mine.

I’m also learning to embrace the challenge of getting things right. If something isn’t right, why? What can I do to fix it? How can I improve my copy to make sure I’m hitting all of my client’s goals? Talking to people is the best way to get to the answers I need.

So, I know I’m not always right, but I’m ok with that.

Thursday, 16 February 2017

Kicking the mobile addiction

It’s easy to forget just how much times have changed. I constantly feel relieved to have grown up in a world without mobile phones, without the internet, without the stress of maintaining a social media account (or five) before I was out of my teens.


Honestly, I don’t know how young people today cope with all of that and growing up. I didn’t get my first mobile phone until I was 18. I first used the internet at the age of 16 on a college open day. And yet, despite having managed half of my life without this technology on tap, I suddenly find I can’t live without it.


It’s crazy. I find myself idly flicking through articles, Facebook posts, YouTube videos and wondering why I’m doing that instead of something more productive. I have to make a conscious effort not to reach for my phone when I’m on the bus or train, forcing myself to appreciate the world around me rather than the little screen in my hand.


Even my dog has noticed that I use my phone too much. You can laugh, but I’m serious. A few time now, when we’ve got home from our morning walk and are having a cuddle on the sofa, I’ll reach for my phone to check my messages. Franklin will actively nudge my hand, on one occasion he made me drop my phone, to bring my attention back to him.

Franklin, showing me just how easy it is to chill at home
In fact it was that incident that made me think about writing this blog. How can you switch off in a world that relies so heavily on connectivity? And as a freelancer, when you never quite know who might email or phone, how do you switch off without worrying?


I can tell you now it’s a struggle. In fact, some of my favourite places to escape to are ones where there is no phone signal. Bizarrely, when I know that no one can get in touch with me, I’m ok with it. I’ll check my emails when I get a chance, but until then there’s nothing I can do about it.


Walking the dog is another great escape for me. When I’m out with Franklin it’s our time, work isn’t something I can do while I’m throwing stones for him on the beach, or trying to keep him from chasing deer in the forest. Not being connected at those times feels fine, it feels right.


It’s when I actively decide to switch off for a bit at home that I struggle to relax. I feel like I should be available because I’m at home, even though no-one but me knows that. But even though it’s hard, I’m intensely aware of my need to switch off. Of my need to not be staring at a screen every hour of the day. Of my need for time to myself.


Don’t get me wrong, I love technology. The internet, smartphones, laptops and WiFi are all things that enable me to have a lifestyle I love and truly value. But I need to put them away from time to time. Life is about more than a screen. Sometimes you just need to stop and look around you. Watch anything from a beautiful sunset to a seagull hunting for worms without reaching for a phone to take a picture. To just enjoy the moment and know that it’s a private one for you.


I’m not saying never post on Instagram again - I actually really love Instagram, it’s made me really enjoy taking photos again - but do remember that things are better viewed with your eyes than through the screen of a smartphone or tablet.


Get out and see the world. Explore it. Experience it. Enjoy it. And live it. I know it’s something that I’m trying to make a conscious effort to do more.