When I was considering going freelance, I spoke to a few other people who had already taken the plunge, some who had been freelancing for years. They all gave me great advice, but nothing they said fully prepared me for all the extra bits and pieces you have to do around your work.
Essentially what I've discovered is that you have to become a multi-tasking master, and if you're like me, you make lots and lots of lists.
Money, money, money
As I’d been doing odds and ends of freelance work for a year or so before I left full-time work to focus on it, I already had an idea of what I was letting myself in for on this front, but there were a few things I wasn’t quite prepared for.
Firstly, you need to keep track of jobs, who you’ve invoiced and how much for, and what expenses you have. I have a multi-tabbed spreadsheet, and I update it religiously with new work, the time I’ve spent on my ongoing projects and any jobs I’ve quoted for.
Then there’s invoicing itself. Sending invoices promptly is a must, especially as different companies and people have different processes for paying invoices. And in certain situations you might need to chase those invoices for payment as well.
All of this takes time - and it’s something I hadn’t initially factored into my working day. I try to invoice for jobs as I complete them, rather than leaving them all until the end of the month, as I find it’s easier to keep on top of them and it feels like a less arduous task.
Finding new work
Sadly, work doesn’t tend to fall into your lap - you need to put in a fair amount of work and time to get new projects. So, networking is essential - you can read about my first networking experiences in this blog - and I’ve found it’s worth paying to attend events. But again, these take up at least a few hours at a time and you need to allow for that.
Don’t forget to also factor in a good hour or two the following morning to contact everyone you swapped cards with, whether that’s sending a quick email, or finding them on LinkedIn and messaging them on there.
Then there are websites like People Per Hour where you can bid for jobs. I’ve had a bit of success with this kind of site, but it’s always difficult to know just how long you should spend formulating a proposal, given that many of the ones you send on this kind of site are ignored. There are no hard and fast rules, it’s just something you have to gauge on a case-by-case basis.
Marketing yourself
With everyone online these days, you can’t afford to neglect your online presence. You need to update LinkedIn with new projects, share pieces of work you’ve done, or articles you find interesting.
I also have this blog, which as a writer is essential. Writing for myself can often get pushed to the bottom of my list when I have deadlines for clients and work stacking up, but I know that I need to keep on top of my blog to avoid it falling into disuse.
My way around this is to write a few posts when I’m a bit quieter, so I have a few that are stored up and ready to publish. But it still takes time and it’s still time that I need to factor into my general working day/week/month.
Since going freelance, I’ve realised there is so much more I could be doing to promote myself and find new work, but I’ve had to be realistic about what I can achieve and do well. There are certain jobs I don’t let slide - like my invoicing and records - and others that I slot in as and when I can, such as my blog, but I try my best not to stretch myself too thin.
So, if you’re just starting out as a freelancer, I’d recommend thinking carefully about all the extra bits you’ll need to do to get your business started and to keep it going - and to allow for those in your working week.
And if you’re already a freelancer, have you got any tips on how to manage those extra jobs that crop up around your actual work? Is there anything you’ve encountered that you think I should be considering too?